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Sports website must learn the rules of engagement

Sports website must learn the rules of engagement

The Athletic scored an own goal when its co-founder gave a now-infamous interview in the US. As the website launches in Britain, it needs to change its tone and lose its ‘tech bro’ image

Are you experienced?

Are you experienced?

Once seen as an add-on to traditional campaigns, experiential marketing is becoming increasingly important in its own right

Why ‘Lone Gunmen’ are never really alone

Why ‘Lone Gunmen’ are never really alone

People who see themselves as defenders of a twisted vision of American society find like minds on websites peddling hatred

Pride party founders all set for Ireland’s first gay music festival

Pride party founders all set for Ireland’s first gay music festival

Billed as Ireland’s first dedicated LGBTQ+ event of its kind, Love Sensation will take place over two days at the Royal Hospital Kilmainham

Pleasures of the Picnic

Pleasures of the Picnic

The Boris Johnson Show must go on, but how?

The Boris Johnson Show must go on, but how?

Britain’s new prime minister has always known how to play the media to further his career. But who will he ridicule and rile now that he’s the one in power?

All change at INM as Vangeel replaces Doorly in the top job

All change at INM as Vangeel replaces Doorly in the top job

For the first time in 46 years, the media group is now a privately-owned company, and more major moves are in the offing

Netflix’s new world is a scary one for the old order

Netflix’s new world is a scary one for the old order

TV stations have had to look on as Netflix gobbles up their audience. And it’s not going to get any easier for them

When sports sponsorship backfires

When sports sponsorship backfires

The right associations can do wonders for a brand, but things can quickly turn toxic – and then it’s crucial for companies to act smartly

The problem of the summer schedule has become the opportunity of summer sports

The problem of the summer schedule has become the opportunity of summer sports

It’s summer, and as we leave the sofa to go outside, who’s still watching telly?

Here we are now, entertain us, consumers tell brands

Here we are now, entertain us, consumers tell brands

Forget celebrities and influencers: the companies that fare best on social media are the ones offering customers diversion and deals

GAA stars bring it back home with real feeling in SuperValu’s latest €1 million TV campaign

GAA stars bring it back home with real feeling in SuperValu’s latest €1 million TV campaign

Creative agency TBWA Dublin go local for new ad, writes Elaine O’Regan

Increasing numbers are prepared to stump up for online services, which bodes well for those trying to make a digital living

Increasing numbers are prepared to stump up for online services, which bodes well for those trying to make a digital living

We all love free stuff on the internet, but for much of it to survive, we have to find a way to pay the people who produce it, writes Willie O'Reilly

Disruption everywhere is presenting opportunities, says Edelman boss

Disruption everywhere is presenting opportunities, says Edelman boss

PR agency sees turnover double to €6 million as communications landscape becomes more fragmented, writes Elaine O’Regan

Broadcasting heavyweight showing no signs of slowing down

Broadcasting heavyweight showing no signs of slowing down

Pat Kenny has always tested the limits of his talents and ability