Media and marketing: Serial success

Media and marketing: Serial success

The success of crime podcast Serial has spiralled so much that its creator is now fair game for parody on Saturday Night Live

The point at which you’re considered a legitimate target for parody by Saturday Night Live is a pretty good benchmark for success or notoriety in the US.

TIna Fey did such a number on former Republican vice-presidential candidate Sarah Palin that it’s still hard to know where Fey’s impression ends and Palin begins. Likewise Will Ferrell’s pitch-perfect George W Bush.

Dubya and Palin are natural prey for SNL, but radio producer...

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