Media and marketing: Serial success
The success of crime podcast Serial has spiralled so much that its creator is now fair game for parody on Saturday Night Live
The point at which you’re considered a legitimate target for parody by Saturday Night Live is a pretty good benchmark for success or notoriety in the US.
TIna Fey did such a number on former Republican vice-presidential candidate Sarah Palin that it’s still hard to know where Fey’s impression ends and Palin begins. Likewise Will Ferrell’s pitch-perfect George W Bush.
Dubya and Palin are natural prey for SNL, but radio producer...
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