Meaningless statistics undermine marketing
Marketers use some meaningless statistics to prove their work has worth – and that’s why many people don’t understand their value
I am utterly bewildered as to why marketers continue to whine, crib and moan that the value of marketing is misunderstood. It is. But ironically, the primary reason for this often comes down to the fact that most marketers themselves do not actually understand the value of what they do.
Having received hundreds of CVs from marketing folk and graduates for positions over the years, I can sum up most of them in just three...
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