Maximum backing as Joe targets Britain

Maximum Media, the company behind male lifestyle website Joe.ie and its spin-offs Her.ie, SportsJOE.ie and HerFamily.ie, has high hopes for its fledgling British operations.

Since its soft launch on March 22, Joe.co.uk has had one million unique visitors and built up 79,000 Twitter followers, according to Maximum Media chief executive Niall McGarry. On one day alone, the site had 20,000 unique views.

“Now, we didn’t have days like that ...