Marketing to the converted

Marketing Society of Ireland events can be a daunting prospect for young marketers, but the society’s Future Council aims to change all that, writes Patrick Murtagh

Chloe Murphy and Aoife Marron, members of the Future Council panel, which is made up of early-career marketers Picture: Fergal Phillips

The Marketing Society of Ireland claims to offer insight and advice, helping to develop and improve the entire sector. But the number of young marketing professionals attending its events is low, posing a problem for the industry.

“A lot of people our age weren’t attending the events,” Aoife Marron, 27, senior research manager at planning agency MCCP said.

“A common theme was that it’s daunting when you’re young, coming to these events with ...