'Many start-ups end up pivoting - and that can be no bad thing'

Countless rebrands by start-ups have actually worked out very well for them, writes Leanna Byrne

Pic: Getty

I’ve written a lot about pivoting on this blog. My main message is that there’s nothing wrong with it because it’s rare to see a start-up that slots its service or product into the market without having to recalibrate things to fit their customer's needs.

And another thing - there’s nothing wrong with changing your company name.Like pivoting, a lot of start-ups have to do it.

Coming up with a name for your ...