Making that win-win sale

Getting to grips with a successful sales patter can be a daunting prospect

Declan Coyle, author of The Green Platform

Strong negotiation skills are crucial in business, but for entrepreneurs and owner-managers new to the pitching process, getting to grips with the ins and outs of successful sales patter can be a daunting prospect.

The right approach is, however, critical to the bottom line and a bad example at the top of any organisation, no matter how small, can have a disastrous trickle-down effect on turnover.

So says Declan Coyle, leadership coach and ...