Lyft is finally ready for the spotlight

Lyft is finally ready for the spotlight
A Lyft driver places the Amp on his dashboard. Pic: Getty

Lyft announcing its IPO could mark a big change in the balance of power between it and its main competitor Uber.

If ever a brand has benefitted from not being the other name, it’s Lyft. Uber’s name is associated will all kinds of bad thoughts from consumers and cabbies alike, often with very good cause. Lyft has long been the alternative in the United States, despite being only 6 years old, and has been boosted heavily from simply not being Uber.

Uber however has the dumptruck, the access to cash that no taxi hailing app...

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