Lovin Media aims to take local content global

The popular ‘inside track’ information service is set to snowball into 100 sites worldwide by 2024

Trevor Daly, managing director of Lovin Media Picture: Fergal Phillips

It started out as a recipe blog founded by entrepreneur Niall Harbison in 2011, but Lovin Media has since grown to five sites sharing hyper-local content. Now its managing director, Trevor Daly, plans to launch it in 100 locations around the world by 2024.

“Our USP is hyper-local content and the inside track written by people on location in those areas. That sets us apart from what other websites do,” Daly said.

It ...