Lovin Dublin operator Niall Harbison eyes Middle East expansion
The Arabic-language site will be run as a franchise by digital agency Augustus
Lovin Group, the online media company established by Niall Harbison, is to expand into Saudi Arabia in a move aimed at reaching the country’s growing middle class.
The Arabic-language site will be run as a franchise by digital agency Augustus, which operates Lovin Dubai, another imprint of the Lovin model. The Dubai-based firm holds the area developer franchise for the Lovin Group in the Middle East and North Africa.
Richard Fitzgerald, the managing ...