Live experience is Twitter's key to growth

Live experience is Twitter's key to growth

Massive tweetstorms during big live events might be Twitter’s chance to close the gap with Facebook

A problem shared is a problem halved, but Twitter hopes the opposite is true of the sharing of an “experience”.

Twitter’s vice-president of global brand strategy, Joel Lunenfeld, spoke about “redefining the live experience” at last week’s Collision Conference in Las Vegas. A case in point, and something of a sore point for the event’s promoters, was the recent boxing match between Floyd Mayweather and Manny Pacquiao.

Last March, Twitter bought the...

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