Limerick council commissions €70k regional rebrand

Laura Ryan, Limerick City and County Council, and Orla O’Connor, Limerick.ie web coordinator

A lady, the sporting capital, the Golden Vale – Limerick has many identities, but now Limerick City and County Council wants to develop a strong brand to unify the area. The local authority plans to develop a new brand strategy for Limerick which will coordinate its own marketing activities and leverage the marketing activities of its strategic partners.

Limerick City and County Council is putting the brand strategy out to tender with an ...