Liberty Insurance targets millennial market with new online campaign

Smartphones, tablets, designer handbags, trips to far-flung regions: the millennial insurance market is a profitable one, but only if young people can be convinced that they actually need the insurance. That is just what Liberty Insurance aims to do with its latest advertising campaign.

Liberty has almost a third (32 per cent) of Irish millennial drivers as customers, and now wants young people to insure more than just their car.

The €1.5 million ...