Let there be more light

Let there be more light

DublinTown has spent half a million euro on illuminating the city centre for Christmas, but its chief executive sees it as money well spent

DublinTown, the not-for-profit organisation that represents 2,500 businesses in the capital, is putting a lot of money behind that Christmas feeling - and it started early by putting up festive lights in the city centre on November 9.

In total, it will invest €700,000 on Christmas. Of that, €500,000 will be spent on lights and €200,000 on marketing. That’s a lot of cash, but it’s worth it, according to DublinTown chief executive Richard Guiney.

“There is a huge...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post