Lenovo plans to rebuild brand in Ireland

Lenovo plans to rebuild brand in Ireland
Fiona O’Brien, Lenovo’s country manager for Ireland Picture: Feargal Ward

Lenovo, the company that sells the most PCs worldwide, is planning to reposition its brand in Ireland

Lenovo, which has kept a low profile in recent years, is now taking a more direct approach and mobile will play a big role.

“For Ireland, we haven’t really been talking out in the market, and the reason we haven’t is because we have been getting on with the job. We went after the big markets, we focused on them, and it was structured,” Fiona O’Brien, country manager for Ireland and EMEA sales operations director...

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