Leanna Byrne: A pitcher paints a thousand words

Learning how to sell your business idea is key to attracting investment - at every stage of development

Getting your pitch together Pic: Getty

What I’ve learned from speaking to start-ups thatit takes time to learn how to sell your company.

There’s a big difference between making your friends, family, work colleagues and peersexcited about your business ide a and translating that into an investment.

Of course, businesses look for funding at all different stages. Venture capital funds pool investors’ cash and loan it to start-up firms or small businesses looking to scale up. The benefit for ...