The reign of subscription TV companies is coming to an end

The nature of sports broadcasting changes with every passing season and the pace of that change is accelerating

Jo Canning in action last Sunday in the All-Ireland hurling final Pic: Inpho

Last week’s Up For The Match on RTÉ was a traditional, time-honoured way of marking an All-Ireland hurling final. The actual coverage of the game, on the other hand, was a long way removed from the way TV covered finals of years gone by.

The nature of sports broadcasting changes with every passing season and the pace of that change is accelerating.

The Wednesday before the game, GAANow, the GAA’s own digital broadcasting ...