Kildare bakery broadens its horizons Lidl deal paves way to European markets

Kildare bakery broadens its horizons Lidl deal paves way to European markets

What’s in a website? As Aidan Comerford sees it, not a whole lot. Comerford is sales director at Comerford Brothers, a third generation baked goods supplier situated in Newbridge, Co Kildare.

In business since the mid-1950s, Comerford Brothers employs 150 people, but has yet to set up a website to market its wares.

“We’ve been at this for so long that we know all our customers directly. A website is not something we really...

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