Kildare bakery broadens its horizons Lidl deal paves way to European markets

Kildare bakery broadens its horizons Lidl deal paves way to European markets
Aidan Comerford, sales director for Comerford Brothers

What’s in a website? As Aidan Comerford sees it, not a whole lot. Comerford is sales director at Comerford Brothers, a third generation baked goods supplier situated in Newbridge, Co Kildare.

In business since the mid-1950s, Comerford Brothers employs 150 people, but has yet to set up a website to market its wares.

“We’ve been at this for so long that we know all our customers directly. A website is not something we really...

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