Keenan to expand animal feed operation in China

Gerard Keenan, executive chairman at Richard Keenan & Co; Minister for Agriculture Simon Coveney; Julie Sinnamon, chief executive officer of Enterprise Ireland; and Chen Qinguo, chairman of the Shanghai Shengmu Livestock Company

Company: Richard Keenan & Co

Done deal: €7 million franchise partnership

The clincher: “Chen Qinguo, the former number two in China’s mixer wagon market leader, visited Europe to see how Keenan customers were utilising technology to improve animal performance. Chen, a former lecturer ...