Juventus sponsors hope to reap Ronaldo rewards

Fiat Chrysler, whose Jeep logo is plastered across the chests of Juventus’s black-and-white-striped jerseys, could get a huge advertising boost in the deal

Juventus supporters already buying Ronaldo shirts. Pic: Getty

Italian football club Juventus are paying a total of more than €100m to nab star player Cristiano Ronaldo from Real Madrid. But the Italian team won’t be the only one trying to cash in on the Portuguese footballer’s fame.

Car giant Fiat Chrysler, whoseJeep logo is plastered across the chests of Juventus’s black-and-white-striped jerseys, could get a huge advertising boost in the deal.

If Ronaldo can lead Juventus to theUEFA Champions League final, ...