Juventus sponsors hope to reap Ronaldo rewards

Juventus sponsors hope to reap Ronaldo rewards
Juventus supporters already buying Ronaldo shirts. Pic: Getty

Fiat Chrysler, whose Jeep logo is plastered across the chests of Juventus’s black-and-white-striped jerseys, could get a huge advertising boost in the deal

Italian football club Juventus are paying a total of more than €100m to nab star player Cristiano Ronaldo from Real Madrid. But the Italian team won’t be the only one trying to cash in on the Portuguese footballer’s fame.

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