JNLR restrictions on local radio stations

JNLR restrictions on local radio stations

Arule precluding local radio stations from using combined Joint National Listenership Research (JNLR) data in marketing and press releases is putting them at a grave commercial disadvantage, according to media sales house IRS Plus.

According to the current JNLR code, data from the combined database – comprising national, regional, multi-city and local stations – must not be used in general marketing, promotions or public relations.

“IRS Plus stations reach more than 1.1 million daily listeners, which is...

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