ITV offer for Peppa Pig brand owner rejected

ITV offer for Peppa Pig brand owner rejected View Gallery

An ITV bid for Entertainment One, the company behind popular cartoon brand Peppa Pig, has been rejected. ITV made an offer of 236 pence a share for the company, valuing it at more than £1 billion.

“The proposal represents a significant premium over the undisturbed eOne share price, prior to the impact of recent bid speculation.”

ITV statement

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