It’s a long road to charity
In an ideal world, Our Lady’s Children’s Hospital in Crumlin, Dublin, would discover the next ice bucket challenge.
For every €1 the principal fundraising body of Our Lady’s Children’s Hospital, Crumlin, spends on marketing, it raises €5 for the hospital.
“People question why we spend money on marketing, but it really is an investment,” said Fiona Whelan, head of marketing and communications at the Children’s Medical and Research Foundation (CMRF).
CMRF will invest around €1.2 million in marketing and communications this year. In 2014, CMRF spent just over €1 million, slightly ...
