Irish whiskey following scotch’s high-end strategy
Jameson leads the move upmarket, as the market’s sales are expected to quadruple by 2030
Scotch whisky producers from the windswept shores of Islay to the banks of the River Spey have won devoted followers with offerings that emphasize the character of the grains and water that make up their spirits, helping quadruple global sales to more than $5 billion over the past three decades.
Distillers across the Irish Sea have lagged in the hype sweepstakes, mostly offering blended variants — think Johnnie Walker rather than more exclusive ...
