Irish cosmetics brand takes on the big players
How does a small Irish cosmeceutical brand compete against much larger companies with vast marketing budgets?
According to Joanna Gardiner, managing director of Ovelle Pharmaceuticals, the key is to know your market, and keep playing to your strengths. Last week Gardiner unveiled new packaging and a new brand identity for Elave, Ovelle’s sensitive skincare range, which it sells in pharmacies here as well as in markets including the United States, Britain, Spain and Portugal.
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply