Inside Track on Media & Marketing

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PhoneWatch, the intruder alarm company, has launched a new €500,000 marketing campaign to promote its new home safety system.

The campaign was created by advertising and marketing agency Brando and features a new TV advertisement, radio ad and a new digital campaign.

The heavyweight TV advertising campaign will run on national and satellite channels, including RTÉ, TV3, UTV and many other non-terrestrial providers, over four weeks. The campaign will initially air both 40 seconds and 20...

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