Inside Track

Fr Peter McVerry with the cast and crew of the new ad created by the Irish creative community in suppport of the Peter McVerry Trust
Martin Brassil, CIÉ Tours International; Sofia Hansson, Tourism Ireland; and Genevieve Sheehan, Sheenco Travel

Ad makers’ €350k pro bono McVerry Trust ad

The Irish advertising industry has united to create a new TV ad for the homeless charity The Peter McVerry Trust. Oscar-nominated director Lenny Abrahamson and TV director Kieron J Walsh were also involved in the ...