Inside Track

Orchard Thieves launches OOH campaign

Gemma Adams, innovation manager, Heineken; Aoife Hudson, account manager, Kinetic; Colum O’Hara, client director, Starcom; and Fiona Curtin, senior innovation manager, Heineken

Heineken ran an Out of Home campaign as part of the launch of its new cider Orchard Thieves.

Bus shelters across Dublin were fitted with digital screens to promote the cider ...