Inside Track

Niamh Cullen, Lisa Jordan, Gary O’Donovan and Rob Kenny at the launch of Visa’s campaign to promote contactless payments

Tourism Ireland shoots new global ad campaign

Tourism Ireland has began filming for a new global advertising campaign which will be its first major campaign in seven years. The new campaign will comprise TV, cinema and online ads and will reach millions of potential visitors around the world. It will replace the Jump Into Ireland campaign which was developed in 2011.

Lesser-known locations and attractions, such as Sliabh Liag in Donegal, Devenish Island ...