Inside track
Guinness Pro14 rugby series flying high with CityJet
Dermot Rigley, commercial and marketing director of Pro14 rugby, made up of 14 clubs – four Irish, four Welsh, two Scottish, two Italian and for the first time this season two South African teams – said it had a track record in attracting premium brands.
“Along with our attendances, our audiences across TV and digital have all grown significantly while the reaction to our new ...