Inside Track

Enda Kelly, Abi Moran and Laura Daley of JWT Folk with the firm’s creative partner Karl Waters

JWT Folk launch

JWT Folk launched last week following the merger of Target McConnells and DDFH&B. Part of the J Walter Thompson global network, the Dublin firm will be led by chief executive Abi Moran, joint managing directors Laura Daley and Enda Kelly and creative partner Karl Waters.

Moran said, “The advertising game has changed. The old rules don’t apply. Brands need to move from talking at people to getting them to do ...