Inside Track
Beanz meanz reading
Heinz is to sponsor the 30th MS Readathon with a through-the-line ad campaign that will appear on billboards, digital and in stores nationwide. Point-of-sale material will appear in over 300 stores around the country, promoting retailer-exclusive competitions to win Roald Dahl book sets.
The readathon aims to get children reading and raise funds for Multiple Sclerosis Ireland. “The event has been central to the school calendar for years, and we’re ...