Inside Track

Inside Track
Kate O’Donnell, Sara Mitchell, Cathal Melinn and Eileen Bentley at the launch of Think Digital

Bord Bia and DMI help food marketers, strong Irish News sales, Yates in driver's seat

Bord Bia and the Digital Marketing Institute (DMI) have launched a programme to upskill food and drink marketers.

The six-month programme, Think Digital, will teach people how to increase brand awareness and sales. Available to all Irish food and drink companies, the online programme was designed to address the digital skills gap in the industry.

It will consist of ten modules which can be completed over six months. Bord Bia will also host a number...

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