Influencing the influencers on best practice
In recent months in Ireland, a backlash has emerged against influencers who are not being fully upfront with their followers
The concept of having well-known people promote products or services has been around long before Mark Zuckerberg was even a twinkle in his father’s eye. As far back as the late 1800s, the queen of England and the pope endorsed patented medicines. In the 1930s, a Marx Brothers film, Horse Feathers, featured Lifesavers candy. Ahead of the first whistle in the 1970 World Cup final, Pele asked the referee for a moment to ...
