Image overhaul gives whiskey firm shot of courage

Image overhaul gives whiskey firm shot of courage
Whiskey distiller Bernard Walsh

The huge success of the Irish whiskey sector in recent years has been well documented, but for one distillery, a major rethink on how they were telling their story to their customers was necessary in order to take full advantage of it.

When he set up the Walsh Whiskey Distillery in Carlow with his wife Rosemary in 1999, Bernard Walsh created its logos, headed paper and packaging with the help of a local graphics company.

“It...

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