‘I’m a believer in hiring for attitude and training for skill’

Each week, we profile one of Ireland’s corporate leaders, tracing their career to date and exploring the lessons they have learned along the way. This week, we meet Colm Brady, incoming managing director of Europcar Ireland

Colm Brady, managing director of Europcar Ireland Picture: Fergal Phillips

Colm Brady is the newly-appointed managing director for Europcar Mobility Group in Ireland. The French-owned car rental company employs 340 people in Ireland, having acquired its Irish franchise two years ago.

The company has two brands in Ireland, Europcar and GoCar, and operates a 7,500-strong fleet of vehicles in the Irish market at peak season.

Brady has worked for Europcar for 17 years, and will take over in his new role from November ...