The humiliating fall of Bell Pottinger is a cautionary tale for PR firms the world over
In the end, the PR firm was found to be lacking in both foresight and, more importantly, ethical fortitude
There’s no spinning this one away. The London-based PR firm Bell Pottinger once boasted of being “a leading integrated, international reputation management agency”. Now its own reputation may well be damaged irreparably.
It has been expelled from British industry body the Public Relations and Communications Association, which determined that work it had done for Oakbay Capital, an investment vehicle for the South Africa-based Gupta family, had “exploited racial divisions” in the country.
As ...