How to win trends and influencers

Irishman Jonathan Cloonan is carving his way into the New York ad world at the cutting edge of influencer marketing

Jonathan Cloonan Pic: Maura Hickey

Just turned 30, rising WPP star Jonathan Cloonan may have received more accolades than any other Irish marketing executive of his generation.

When he did his Leaving Cert in 2003, Cloonan received a gold medal for coming first in business studies. Ever since then, the laurels have been bestowed at him from all sides: Trinity College Student of the Year, the Marketing Advisor of the Year in UCD Smurfit, Forbes 30 under 30, ...