How to make ads attractive to web users

How to make ads attractive to web users

"A subversive technology that allows users to “avoid unpleasant and uninteresting material” is description that could easily apply to German firm Eyeo, the creator of Adblock Plus. The Cologne-based company has just seen off a legal action taken jointly by broadcasters ProSiebenSat1 and RTL.

A Munich court found nothing illegal in the business model used by Adblock Plus, which lives up to its name in allowing over 300 million internet users worldwide to surf the...

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