How other universities' brands shape up

The National College of Ireland’s brand has been designed to emphasise the practicality of its courses.

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National College of Ireland

The National College of Ireland’s brand was designed to emphasise the practicality of its courses and promotes its closeness to industry, according to its marketing team.

The college’s advertising campaign ramps up throughout the summer months, using real-life testimonials from different students across all media: print, TV, video on demand, cinema, digital, radio and outdoor.

The college, based in Dublin’s International Financial Services Centre, also runs a programme of ...