Heineken teams with Ulster Rugby

Leza Nulty, commercial manager for Heineken Northern Ireland with Ulster Rugby players Jared Payne, Tommy Bowe and Franco van der Merwe
Leza Nulty, commercial manager for Heineken Northern Ireland with Ulster Rugby players Jared Payne, Tommy Bowe and Franco van der Merwe

Heineken has agreed a new five-year contract with Ulster Rugby to remain the official pouring rights partner at Kingspan Stadium until at least 2020.

As part of the contract, Heineken will be served at every bar in the ground, and the company will also arrange supporters’ nights, live music, VIP fan tours and meet-the-player ...