Heineken is still on the ball
Craft beers are all the rage, but Heineken’s Sharon Walsh is confident her product still dominates
Beamish, Amstel, Sol, Desperados, Paulaner, Coor’s Light, Murphy’s, Tiger, Cute Hoor, Orchard Thieves, Affligem, Foster’s, Birra Moretti, Zywiec: there are a lot of brands under the Heineken Ireland umbrella, but its namesake drink is still the bread and butter of the company, according to its marketing director Sharon Walsh.
Heineken is the biggest lager brand in Ireland, with a 40 per cent market share, and this brand gets the lion’s share (60 per ...
