Guinness comes out ahead of the pack in slow sponsorship quarter

Guinness comes out ahead of the pack in slow sponsorship quarter

For the third quarter in a row, the home of the black stuff has topped the league

Sponsorship activity has slowed in the past three months following a surge earlier in the summer, according to the latest Irish market review by specialist advisers Onside.

Since July, 58 different sports sponsors competed for attention from the Irish adult public.

For the third quarter in a row, rugby sponsor Guinness has topped the league of most appealing sports sponsors, with one in ten Irish adults singling out the drink brand for special recognition.

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