Guardian hoping to double its audience with butterfly effect

Guardian hoping to double its audience with butterfly effect
Hope Is Power, Guardian News & Media’s new campaign, will run on a host of media channels

The British news giant aims to reach a worldwide paying readership of two million by 2022

Guardian News & Media, the British publisher of the Guardian, has launched a new global brand campaign, its first in seven years, ahead of plans to double the newspaper’s one million-strong readership by 2022.

Hope is Power was launched last Monday, inspired by an essay written two years ago by the Guardian’s editor-in-chief, Katharine Viner, entitled ‘A Mission for Journalism in a Time of Crisis’.

In it, Viner wrote: “Journalists must work to earn...

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