Grafton’s €5 million rebrand aims to bring it all under one roof

Building supplies company Grafton Merchanting RoI is set to rebrand as Chadwicks Group under a newly unveiled €5 million investment programme. Chadwicks Group chief executive, Patrick Atkinson, said the rebrand had been prompted by shifting trends in the construction sector.

“The construction sector is changing,” he said. “The builder today is so transient across different geographies: they may have an account in Navan, but they’re doing work in Dublin.

“From a customer experience ...