How to grab the attention in 30 seconds

How to grab the attention in 30 seconds
Alan Cox is the chief executive of Core Media

Creativity is key to successful advertising, but some radio ads don’t make the grade

Alan Cox is the chief executive of Core Media, which is probably Ireland’s most successful marketing communications company, investing upwards of €220 million in Irish media each year on behalf of clients.

Whether you are Virgin Media, Joe.ie, the Irish Times or WLR, your commercial team will be aware of Core and pay attention to what Cox has to say.

He has consistently been critical of Irish radio ads and what he sees as...

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