Global audience for Audi Ireland’s Tweets
Audi Ireland gained worldwide attention last month with a Twitter campaign that addressed directly the stereotype that women are bad drivers.
Audi Ireland sent six tweets from its Twitter account over a period of four days and reached five million people.
The tweets contained images that appeared to make fun of women drivers, and were tagged #womendrivers. But they also directed tweeters to articles about women who were driving change in their fields. The campaign...
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply