Global audience for Audi Ireland’s Tweets

Audi Ireland gained worldwide attention last month with a Twitter campaign that addressed directly the stereotype that women are bad drivers.

Audi Ireland sent six tweets from its Twitter account over a period of four days and reached five million people.

The tweets contained images that appeared to make fun of women drivers, and were tagged #womendrivers. But they also directed tweeters to articles about women who were driving change in their fields. ...