Giving women an ads break

Giving women an ads break

Free The Bid is a non-profit initiative that advocates on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry

As the Oscars are just over and it is International Women’s Day on Thursday, I thought it timely to bring up a large problem in the advertising industry: the lack of female directors in Ireland.

According to the 2017 IAPI census, gender breakdown in advertising agencies in the industry is 52 per cent female versus 48 per cent male. This seems great, until you realise...

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