Gin campaign is as cool as a cucumber
Marketing events will combine Dublin traditions with World Cucumber Day
The team at Hendrick’s Gin were feeling fruity when they got the inspiration for their latest marketing campaign.
The gin, which is usually served with a slice of cucumber, celebrated World Cucumber Day for the first time last year with a small event in Ireland that was open to media, trade and influencers only. This year, World Cucumber Day falls on June 14 and the gin brand plans to expand the reach of ...
