Gillian Nelis on Business

Four-Star Pizza finds that online is just the topping for loyal customers

Brian Clarke, director of Four Star Pizza: the chain is celebrating a record year

Anyone for a pizza with falafel on top? It may sound odd, but this Italy-meets-the-Middle East combination is proving popular with the Irish customers of Four Star Pizza, according to its director, Brian Clarke.

“People really like it,” Clarke told me, adding that other veggie options on the menu are also selling well.

“We get a fair few vegan customers too. They build their pizzas around the sauces and toppings, and just leave ...